That which you forget you have not really experienced.
Our goal is to involve people in such a way that they commit to the respective idea, topic or goal. The method for this is known as experience communication – because experiences create memories and thus make ideal conditions for embracing an idea, a topic or a goal
It entails two aspects:
1. Participation / activation / interaction We transform “affected parties into involved ones” by actively involving them – mentally and/or physically.
2. Emotionalisation / sensory perception We specifically promote sensory perception and thereby arouse emotions and feelings. We emotionalise topics and content by integrating them into a sensually perceptible “other” environment.